Sonic State got a look at the newest additions to Novation's Launchpad lineup. The devices seem like nice upgrades from previous Launchpad generations, but these prices are gouging Americans. The Launchpad X is £180, yet they want $250 for it? If you just look at the direct currency conversion, that is about $25 too high. When you further factor in that fact that the UK price includes VAT, North America is getting double-fucked on this one. The price before VAT is somewhere around £160, so the North American price should be $200.
Update: Reader Shevlok is actually consulting detective Sherlock in an ingenious disguise! I'm glad he was on the case, because he points out that the official Novation site does list the Launchpad X for $200.
Video Description:
We visited their popup shop in London for a first peek at their new Launchpads - the Launchpad X and Launchpad Mini MK3 both have new pads with higher sensitivity and new custom modes as well as more accisbile Ableton Live functionality.
Launchpad X 179UK/$249 Mini MK3 99UK/$139
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(I really don't know, but I'm wondering.)
Thank you for pointing that out! I've updated the article, and I'm glad we're not getting gouged after all!
Trumps tariffs are insane, and they let bad actors do bad shit with zero consequences, tarnishing government as a whole in the process. Win win for the right, as per usual.