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WHAT APP IS THAT??!!? - iPad Musicking Questions Answered

Developer Chris Randall from Analog Industries and Audio Damage, answers the biggest question he gets on Instagram. I imagine most of you already know the answer is AUM.

The rest of the video is still entertaining and informative. At one point Chris makes a definitive declaration about the correct pronunciation of AUM's name. He states that it should be pronounced, "Eh You Em." I disagree. I'm pretty sure it should be pronounced like the Sanskrit word Aum, sometimes spelled as Om.

I asked AUM developer Jonatan Liljedahl to break the tie.

Actually I think both is fine. The name is both an acronym for AUdio Mixer, and a word-play/reference to the Sanskrit ॐ, hinting at the all-compassing wholeness of the AUM environment :)

Bah! What does he know?

Developers are usually wrong about the way to pronounce their creations anyhow. Most famously Steve Wilhite, the inventor of the Graphics Interchange Format (GIF), insists that .gif files should be pronounced: Jiff. This would make sense if it were a Giraffe Interchange Format, or a Genghis Khan Interchange Format, but since we're talking specifically about Graphics it is abusrd for the hard G to suddenly become a soft one.

Video Description:

An attempt to answer the most frequent questions I get on my Instagram account, along with some light-hearted complaining, and what I feel are some hilarious pokes at Red Means Recording.

Sound Devices MixPre 10M : https://www.sounddevices.com/product/...

iConnect Audio 4+ : https://www.iconnectivity.com/product...

A random USB-C media dongle that works fine: https://amzn.to/2XF87Vy
(The Apple one is $60, so, yeah...)


My Patreon: http://www.patreon.com/chrisrandall
My Instagram: http://www.instagram.com/chris.randall

Reader Comments 3

😂😂😂 this made me laugh so hard. Thank you. I love your irreverent sense of humor. Always cheers me up
Resounding endorsement… for Ohm.
Always was and will be A-U-M.
June 12, 2019  | person_outline Steve
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