Palm Sounds conducted an interview with Doug Wright, Sonoma Wireworks CEO. Sonoma brought us the wonderful AudioCopyPaste standard, before shifting their sights to Android development. At Winter NAMM, Sonoma announced their Android Low Latency Audio Solution, which intends to address the latency that is currently hindering Android music app development.
Ashley Elsdon from Palm Sounds spoke with Doug about why they decided to tackle this challenge.
"Users have been asking us for Android versions of our products since 2008. We didn't move in that direction due to Android latency issues, and stuck with iOS as exclusively. When GarageBand was released on iOS in 2011, we saw a marked reduction in our recording app sales. Android is a market that doesn't have a recording app competitor with prime time TV ad money. We realized we had the right team of engineers to solve the latency problem and musicians were contacting us with more requests for Android solutions, so we got to work." - Doug Wright, Sonoma Wireworks CEO
Earlier this week a developer was asking for my opinion on the pricing structure for his app. He felt that a $5 asking price was being extremely generous. I agree with the sentiment, but pointed out that GarageBand is $5, and his app wasn't quite on par with Apple's! I understand Doug's decision.
Read the full interview over on Palm Sounds for more interesting insights!