Wednesday, March 28, 2012 by Tim Webb
About as soon as Propellerhead announced their iOS app, Figure, a debate begain on iDesignSound about the features. Interest revolved largely on the topic of exporting songs and requests for support of AudioCopy/Paste. Kalle Paulsson, Product Manager for Apps at Propellerhead, responded... but before we get to that let me give you some context.
Gerren Grant, @freesoulvw, a long-time member of the iOS Music community, posted an essay to appeal for standards. Here is a snippet:
"With apps like Animoog, Sunrizer, and more we have seen what iOS can do. We all know the tricks by now. Copy/paste are standard, Soundcloud is now becoming standard. If Propellerhead thinks they can drop in to this establishment 2 years later without even putting [in] an effort [towards] what iOS musicians are actualling needing, or using to make music, then I see that as a slap in the face."
Zac Laurent, EvolutionaryArts, responded in kind with an equally lengthy post I have abridged here:
"I'd say we are spoilt and despite the fact that we are hoping for better from the pros, maybe, just maybe, they are hitting another market - the entry level market initially, maybe they are not aiming to please us so called seasoned producers. We have to remember we are not the only audience category."
At this point Kalle waded in with his own thesis:
"Balancing the fun factor that we’re aiming for with “pro” features is not easy. In the end, it comes down to priorities." ... "The “pro” features [are] there so far in the form of the full Reason sound, and whatever implications that will have on updates to come. We have a wide audience in mind for Figure. Compared to that, the iOS musician crowd is pretty small. And in that crowd, we really don’t know how many use specific features such as ACP for instance. And to add to the fun, there’s constantly new technologies coming in and stirring things up, like Audiobus."
I can respect Propellerhead's position here, we are a minority when compared with the general app buying market, but this seems like a foolish thing to say to that minority. You can read the whole thing here.