iControlMIDIDesign have been making apps designed to expose additional MIDI functions in hardware synths for over a year. Ironically I didn't think it was worth reporting on any of them, but here I am reporting on their demise.
Due to insufficient sales, we have to terminate this project.So, what does it mean?
• We will not be releasing any new Apps
• We are leaving our Apps on the App Store for maintenance purposes only (updates, bug fixes, etc…)
• Apple will automatically remove all our Apps from the App Store in 01/2013 as we will not renew our iOS License Agreement
• If you are an iControlMIDI licensee you are most likely safe with our Apps (which runs fine on iOS 4.2, 4.3, 5.0, 5.1 and 5.1.1); the only risk our Apps fail is Apple updating iOS and breaking our Apps. This will not happen if you are an iPad 1 owner as iOS 6 will not run on that device (we are not saying here that our Apps will not run on iOS 6!). It seems that Apple will be dropping older hardware support so we are entering into a firmware scenario and safe for years to come. However, this depends on Apple, not on us, so we cannot guarantee it.
Thanks for your interest in iControlMIDI, thanks for your business.
I'm a little shocked by this. They have been at it for a while, so this seems sudden. Although I haven't made use of any of their apps it has always been nice to know they are out there if I should ever buy a cheap DX7 off Craigslist. These apps aren't pretty, but they are really helpful for hardware synths with poor patch design interfaces.
Given that their stated reason for ending development was a lack of sales, I contacted the developer to ask if he had considered lowering the price on the apps. Each individual app is listed at $30-50! That seems prohibitively expensive. If they aren't selling at $50, maybe they will sell at $5?
This turns out to be exactly the wrong thing to ask...
Tim: I know a lot of people are using the iPad and custom MIDI designers like TouchOSC to get more use out of their old hardware. There definitely seems to be a market here. Have you considered drastically reducing the prices on your apps, just to see how that goes?
Michael: Thank you for the advice (I already received a tons of emails with the same brilliant idea); so I'm going to give the same in-your-face answer. Who are you? Do we know each other? Are the the CFO of a Fortune-100 software editor? Are you a Partner a KPMG? Do you have a MBA from Harward? What I'm reading here is as good as what I can read in the 'free press' while riding the subway to work in the morning which ends up in the subway trash when I arrive to work! Now I'm going to give a VALUABLE piece of advice. If you do not like our Apps or its pricing; download XCode and develop an App of your own with the pricing you want.
Our conversation dissolved from there into Nietzschean concepts on the revaluation of values, and finally the Alamo. Never forget!